Business Model
During the years since our first orders from our German Bathroom Industry Leader in 2008, our company has successfully grown its customer base and product range. Our company mainly focuses on Exports, and today 95% of our exports consists of the highest quality of decorative hardware products China can offer. Unlike our competitors, our product quality level is focused on High-Quality products only, therefore, our whole management structure, employee training and production facilities all revolve around manufacturing the highest quality products. Although, the demand for such High-Quality Products are generally not so high in volume compared to lower quality products – therefore our annual turnover growth isn’t as exponential as our domestic competitors. But our specialization was able to bring across many benefits, Firstly, our rejection rate is hence, very low and because of this specialization and technical expertise, we are able to produce High-Quality goods at very competitive prices. This specialization also allows us to develop a flexible MOQ for our customers, as our entire workforce caters for this range of quality.
Our current company mission is to continue this type of High-Quality specialization and to grow our existing client portfolio with new suitable clients that require High-Quality products with challenging technical and surface requirements. We hope that our company brand will be recognized for excellent production quality with competitive prices. Furthermore, we work hard daily to refine and improve our production services. Cutting costs where it is necessary to bring the most competitive prices to the market for our clients, or investing capital where necessary so that our production chain can be refined further.
Company Values
These 4 pillars are the core values of our company that make up the culture of our company. Everything we do, we have these 4 simple pillars in mind. For all our employees and every business transaction we conduct, we must question if it is of Honesty and Integrity. Is the quality of goods and our customer service of High-Quality and worthy of JTI Hardware and our prestigious clients? Is our goods and services safe for the environment, for the end user, our clients and other employees? Is this our current performance as efficient as possible? If not, how must we improve?
If we tackle our day to day with these questions in mind and these pillars at heart then we are able to provide excellent work and a successful working environment. Only then, will our customers be happy and our business thrive.